How it works

An AI that reads the small details behind every big match.

Then it shows you the real chances, and puts its name to every one.

1. It researches the match

Before every game Likeli's AI reads the team news: confirmed and expected line-ups, injuries and suspensions, days of rest, travel, form, home and away records, head-to-heads, the referee and what each team is playing for. It keeps the sources it used.

2. It starts from the market, then looks for what the market missed

Bookmakers' prices from about 20 UK bookmakers are a strong starting point, so Likeli removes their margin to get fair chances. It only moves away from them for news it believes isn't priced in yet, and it tells you exactly what moved it.

3. It plays the match 50,000 times

From those chances Likeli simulates the match 50,000 times, minute by minute. That prices every outcome consistently: result, score, goals, corners, cards, player shots and combinations of picks.

4. It asks for second opinions

Two models that never look at bookmakers' prices (club ratings and expected goals) give their own view. When they agree with Likeli, the pick says so. Every opinion is scored after the match on the track record.

5. Every call goes on the record

Picks are timestamped before kick-off and graded after the whistle. Misses stay on. After each miss, Likeli checks whether it was bad luck or something it should have spotted, and learns from it.

What Likeli is not

Not a bookmaker and not a guarantee. A 70% chance still fails three times in ten. Likeli shows probabilities so you can make your own decisions. 18+.

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